To promote privacy best practices, the Attorney General this month issued recommendations for the mobile app industry, adopting a “surprise minimization” approach. The recommendations include a number of changes to how apps collect and share personal information, including using non-persistent device identifiers, higher security measures, and “enhanced” means of notification, such as special pop-up windows, when certain information is collected.
California’s recent enforcement in this area is only the latest in an increasingly aggressive state and federal regulatory effort to address the issue of mobile privacy. Now is a perfect time for companies with mobile applications to review and update their privacy policies to stay abreast of recent changes. If you have questions about mobile privacy policies in California or generally, please contact Peter Guffin at email@example.com or Kyle Glover at firstname.lastname@example.org of Pierce Atwood LLP’s Privacy and Data Security Group.