At Pierce Atwood, our advertising and marketing law attorneys understand the challenges companies face to promote their products and services effectively, efficiently, and in compliance with law. Our lawyers regularly counsel and assist clients with various aspects of advertising and marketing via traditional and digital channels.

With cross-disciplinary teams drawn from our intellectual property, trademark, privacy, and technology transactions groups, we are well-positioned to counsel clients on a broad range of advertising compliance topics, including:

  • Sales promotions, including contests, sweepstakes, and giveaways
  • Reviews, testimonials, and endorsements
  • Gift cards and coupons
  • Deceptive pricing
  • “Cause marketing” campaigns and commercial co-ventures
  • Substantiation of various advertising claims, including environmental and U.S. origin claims
  • Comparative advertising
  • Subscription services, including auto-renewing subscriptions
  • Social media advertising, including compliance with platform terms
  • Digital advertising and use of tracking technologies
  • Direct marketing
  • Intellectual property rights clearance  
  • Rights of privacy and publicity clearance
  • Paid search advertising