Michael Hernandez is an attorney in the firm’s IP & Technology Practice Group. Leveraging 18 years of prior global experience as a software product manager and brand owner at a large, international software company, Mike now provides expert legal counsel to business and product owners on the usage, protection, and enforcement of trademark assets. He has realized continued success in prosecuting federal and state trademark applications, including successfully overcoming difficult office actions and navigating complex inter partes proceedings before the Trademark Trial and Appeal Board. Enforcement efforts include: managing notice and take-down campaigns against online marketplaces; drafting cease-and-desist letters; and filing UDRP domain name proceedings. Mike also has experience litigating federal trademark infringement and dilution claims.
Prior to joining Pierce Atwood, Mike worked at Telcordia Technologies (formerly Bell Communications Research and now part of Ericsson), where he held high-profile positions in marketing, technical sales, and product management. Success in translating technical software capabilities into executive business value propositions culminated in a visible management role, where he focused on international business development, customer account management, and contract negotiations.
- International Trademark Association (INTA)
- Maine State Bar Association
- Pro Bono Volunteer, Immigrant Legal Advocacy Project (ILAP) Citizenship and Know Your Rights Workshops
- Member, Scarborough Primary Parent Teacher Association
“Mike is a valued partner, and is absolutely part of Team Easton.”
– Sam Gasowski, Senior Counsel, Easton Diamond Sports, LLC
"Mike is an integral and indispensable member of our team, and has done a masterful job in helping our organization protect its trademark assets, which is critical to achieving our mission and establishing a line of sight for national expansion.”
– Greg Johnson, Executive Director, The Summit Project