When Likes Lead to Lawsuits: Social Media Marketing Risks

Social media – previously just a platform for personal connection and conversation – is now a powerful marketing and advertising channel, with brands increasingly relying on influencer partnerships, social media giveaways, and other online content to drive engagement and sales.

But as quickly changing trends and algorithms drive marketing teams to move fast and post frequently, legal risk can rise as quickly as follower count after a viral video. Even content that feels casual and spontaneous may still be considered advertising and could trigger various regulatory, contractual, and other legal obligations, with exposure from many potential claimants.  Will compliance with those legal hurdles hurt visibility and engagement, or can risk be minimized while views are maximized?

Join us on April 14, 2026 for a webinar covering core legal risks and requirements for social media content, with a focus on concrete, practical risk-mitigation strategies for in-house legal and marketing teams. 

Webinar topics will include:

• Common risk areas: unsubstantiated claims, inadequate disclosures, improperly structured promotions, and insufficient posting rights
• Legal obligations in posting content, working with influencers, and sharing user-generated content
• Influencer agreements
• Sweepstakes compliance
• Intellectual property and publicity rights
• Other emerging issues, including AI-generated content

Whether your organization is already active on social media or is looking to expand its presence, this session will help you understand hidden exposure and implement safer workflows.