Building the Legal Foundation for The Alloy Market

Pierce Atwood has supported client Alloy Market Inc. on a range of legal issues as it has grown from an idea to multimillion-dollar business with a national footprint. An online platform where individuals can sell their gold and jewelry, Alloy’s vision is to revolutionize the gold exchange industry with a tech-first solution.

Starting with initial formation, we’ve helped Alloy with multiple fundraising rounds, trademark protection, complex employment questions, marketing claims, advertising and privacy issues, and regulatory compliance.

Reflecting on how deeply integrated Pierce Atwood has been in the company’s journey, Alloy’s founder and CEO Brandon Aversano notes, “When Alloy was just an idea, Pierce Atwood was one of the first firms to take us seriously. Scott and the team didn’t just help us incorporate, they helped us build the legal foundation for a business operating in a highly regulated industry, across multiple states, with ambitions to scale quickly. As Alloy has grown, the legal infrastructure we built with Pierce Atwood has scaled with us.”