Jon Gelchinsky in Package Design Magazine: A Name Worth Remembering - Critical Steps to Creating and Protecting Your Trademark

Pierce Atwood attorney Jonathan M. Gelchinsky, a partner in the firm’s Trademark and IP practice groups, shares his expertise and insights into the “inherent tensions between trademark law and branding best practice,” and how to “balance these tensions in order to develop and maintain a successful brand identity.”

Please visit Package Design to read the entire discussion about creating and protecting your trademark.