“Innovators.” “Value Drivers.” “Movers & Shakers.” “Client Service Strategists.”
These were the terms used to describe Pierce Atwood in BTI Consulting Group’s 2015 Brand Elite research study, which measured top-of-mind recognition of nearly 450 law firms in interviews conducted March 2013 – March 2015.
BTI conducted more than 300 individual interviews with in-house counsel at the world's largest organizations. Every law firm included in the Brand Elite study was the the direct result of specific, unprompted client citation. Clients and firms included in the study are not offered the names of any law firms for the purpose of this analysis.
BTI Consulting is the leading provider of strategic research to the legal community—performing more market research about law firms than virtually anyone. BTI conducts the only continuous benchmarking market study in the legal services industry, now in its 14th year.