Jon Gelchinsky: Why Trademark Protection Should be on Every Start-up Company's To-Do List

According to Jonathan Gelchinsky, a partner in Pierce Atwood’s Trademark Practice Group, "many start-ups spend a lot of time and energy laying the groundwork for the product’s success." But if protecting their trademark isn't part of that process, trouble could be looming.

In this article on trademark protection for start-ups, Jon shares a cautionary tale of what could happen if an emerging business doesn’t take steps to sufficiently protect its IP rights.