Pierce Atwood Client Extreme Reach Acquires Talent Partners

Tuesday, June 16, 2015

NEEDHAM, MA – June 15, 2015 - Extreme Reach, a leading provider of TV and digital video advertising delivery and management solutions, has acquired Talent Partners from The Carlyle Group (NASDAQ: CG) and other minority shareholders. The Carlyle Equity Opportunity Fund will retain an ownership position in the combined company. Financial terms of the transaction have not been disclosed.

Pierce Atwood is pleased to have acted as legal advisor to Extreme Reach in this strategic acquisition. In 2014, Talent Partners, with five offices across North America and the United Kingdom, served more than 750 agencies and production company clients worldwide, representing more than 1,500 brands, and made payments to more than 75,000 actors and other commercial talent totaling more than $1 billion in transactions. With this acquisition, Extreme Reach now has 1,000 employees.

Pierce Atwood Business Practice Group partner and lead attorney Tim Maguire stated, “This is an important and strategic acquisition for our long-time client Extreme Reach.  Attorneys firmwide worked closely with the entire team of advisors and business partners to help execute this deal.  We are very proud of our long-standing relationship with Extreme Reach, and applaud its management team for the enormous strides they have made as a company.”

The acquisition was financed by a combination of equity and debt financing. In addition to Pierce Atwood acting as legal advisor to Extreme Reach in this transaction, Rockdale Partners acted as the exclusive financial advisor and Goodwin Procter LLP acted as legal advisor to Talent Partners. J.P. Morgan and SunTrust Robinson Humphrey acted as joint lead arrangers for the debt facility.

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